“You should call it entropy, for two reasons. In the first place your uncertainty function has been used in statistical mechanics under that name, so it already has a name. In the second place, and more important, no one really knows what entropy really is, so in a debate you will always have the advantage.”

Suggesting to Claude Shannon a name for his new uncertainty function, as quoted in Scientific American Vol. 225 No. 3, (1971), p. 180.